Whether you are trying to understand the payer or IDN landscape, develop a differentiated value story, assess competitors value positioning, define key accounts segments, targets and engagement model, size your KAM team, enable KAMs with succinct reporting and GenAI insight summarization, build a motivating incentive plan for your KAMs, assess account and contract performance, optimize rebates, maximize G2N, frame a pull-through plan for a formulary win, (re-), design Copay cards and e-Vouchers, assess PA/ST impact, or limit IRA and 340B exposure, the TWIG team can help you with your priorities.

We will partner with your team as you aim to expand market access, with profitability in mind, by unlocking key business insights and recommending precise actions through a tailored landscape, competitor and outcome analysis, account segmentation and targeting, KAM team design, rebate and G2N optimization, Rx valuation, contract performance monitoring, as well as 340B and IRA exposure analysis.

Case Studies

Copay and e-Voucher Redesign for Improving Patient Access

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Optimizing Rebates at the Payor-Plan Level

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Transforming IDN Customer Engagement Model

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